Two new innovations bite the dust!

I was sad to read that the Edrington Group has decided to pull it’s John, Mark & Robbo range of products from the UK market. Apparently the returns available in the UK are too small to justify the continued support on the range. It will still be available in the US, where the signs for growth look more positive.

This, along with the news that Diageo have dropped their J&B -6C whisky as-well, is a bit of a knock for the domestic market. Whilst sales continue to growth at fantastic rates overseas, the industry is struggling to develop the mature home market.

Hopefully, this will not put the big whisky companies from trying to introduce new developments in the UK, because it would be a tragedy if all the best of the whisky industry was simply dispatched overseas.

Robert

www.enjoywhisky.com