Beginnings of a bright new dawn?

Drinks giant Diageo has lodged their planning application with with Moray Council to build their new Roseisle distillery. This good news signals the beginning of investment plans by companies such as Diageo, Pernod Ricard and others into the production infrastructure of Scotland’s whisky industry.

These plans are all aimed at increasing supplies of malt whisky to meet the anticipated increase in sales in China and India. With the recent announcement that India was to drop its import tariffs on whisky from 550% to 150%, demand is expected to rise, some experts are claiming by as much as four times the current level.

I just hope that in the rush to the promised lands, the needs and challenges of the UK market are not forgotten about.

 Robert

http://www.enjoywhisky.com

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Published in: on July 12, 2007 at 11:30 am  Leave a Comment  

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